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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Now displaying: October, 2016
Oct 26, 2016

Leah Mueller is the Director of Tourism Sales for Visit Buffalo Niagara. For Leah, traveling is more than a job -- it’s her passion. After earning a degree in Travel and Tourism Management from Niagara University, she went on to study abroad before starting her career. Leah has broad and varied expertise in the hotel, attraction, restaurant, and private company sector. She has been with Visit Buffalo Niagara for over 15 years and was a key partner in expanding their international appeal.

What you’ll learn about in this episode:

  • The challenges in selling a region that doesn’t have an iconic attribute
  • How Brew Central came to be
  • How Kelly and her partners measure the success of their campaigns
  • How 10 counties come together to participate in consumer trade shows
  • How Kelly’s engaged with the craft beverage industry
  • The Cheers Network that Kelly created
  • Working with competition to make something that works for the consumer
  • The power of a can-do attitude and not letting anything get in your way
  • Building relationships to tear down roadblocks
  • How Kelly connects her region to other regions to attract an international audience
  • What’s coming up in the future

Ways to contact Kelly:

Oct 18, 2016

Daniel Fenton is an Executive Vice President with JLL's Hotels & Hospitality Group. He is a 25-year veteran of the Hospitality and Tourism industries. Daniel led a destination marketing organization that completed a highly successfully re-branding, re-structuring effort that is used as a cutting edge model for others. He is the past Chairman of the Board of Destination Marketing Association International where he launched several initiatives designed to drive more effectiveness in Destination Marketing Organizations nationally. He graduated with distinction from the Cornell University School of Hospitality Management.

Daniel has successfully completed and is currently the Project Executive for many tourism planning initiatives, most recently including Travel Portland; Visit Denver; Houston Convention & Visitors Bureau; New Orleans Convention and Visitors Bureau Miami Beach Convention & Visitors Bureau; Daytona Beach/Volusia County, Florida; Hawaii Tourism Authority; Visit Salt Lake; Atlantic City, New Jersey; Ft. Lauderdale/Broward County CVB, Florida; San Jose Convention & Visitors Bureau and Charlotte NC.

What you’ll learn about in this episode:

  • Daniel’s background and how he got into the hospitality and tourism industry
  • Destination Master Planning: enhancing the visitor experience
  • Maximizing technology to reach target audiences
  • What makes millennial travelers different from other generations
  • How to deliver heritage tourism in a way that isn’t a passive experience
  • How to work with regulatory agencies to overcome hurdles and find solutions
  • Why economic development leadership is now more engaged with tourism
  • How public-private partnerships are more effective than they used to be
  • How planning departments have become advocates for small businesses
  • Why density of activity leads to higher success for everyone
  • How additional funds can be raised for tourism through business improvement districts
  • Why an occupancy tax is not enough
  • Why you need to assume that everyone has some interest in an initiative

Ways to contact Daniel:

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