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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Now displaying: October, 2017
Oct 25, 2017

In this episode, you will learn about why you will be able to better promote your destination when you join organizations that can help you out from Becky Wehle & Sara Piccini.

Becky Wehle is President & CEO of Genesee Country Village & Museum, the largest living history museum in New York State, located 25 miles southwest of Rochester. The Museum features 68 historic structures from the 19th century, moved from locations throughout Western New York, a gallery of sporting art, and a nature center and attracts more than 90,000 visitors each year. She manages 45 year-round staff and over 150 seasonal staff and a budget of over $3.5 million. Prior to joining GCV&M in July 2016, Becky worked in the University of Rochester’s advancement office for over 15 years, most recently as the Executive Director of Donor Relations and Stewardship. She also serves on the Board of Trustees of Allendale Columbia School and the Museum Association of New York and was a Board member at GCV&M for 18 years before joining the staff.

Sara Piccini spent about 4 years working with Genesee Country Village & Museum prior to her current role, recently returning this past January as Tourism Sales Manager and Volunteer Coordinator. Since coming back onboard, Sara has driven numerous tourism initiatives for the museum. She has helped lead tourism and marketing efforts, attends Sales Missions regularly throughout the year, and is continuously working through a number of partnerships to create more awareness of our region, both domestically and internationally. Through these efforts the museum has already seen significant growth in Motorcoach Group business. In addition, Sara serves on several different committees including I Love New York’s China Marketing Committee, Livingston County Chamber of Commerce’s Tourism Workgroup as well as both Visit Rochester’s Travel Trade and Meeting Committees. She believes that GCV&M plays a unique and vital role in the industry, and is thrilled to be a part of the momentum.

A transcript of this episode is available here: http://destinationontheleft.com/becky-wehle-sara-picini/

Oct 18, 2017

In this episode, you will learn about how DMOs can band together to come up with great ideas to serve their partners from Greg Evans.

Greg Evans has been with Simpleview since 2008 and currently serves as their Vice President of Sales & Account Services. In his role, he provides strategic insight and recommendations for his teams when providing knowledge and best practices to current and prospective clients. He has nearly twenty years of corporate sales and account management experience, having worked for technology-forward corporations such as MCI Worldcom and Iron Mountain.

A transcript of this episode is available here: http://destinationontheleft.com/greg-evans/

Oct 11, 2017

In this episode, you will learn about the important idea of Cathedral Thinking from Rick Antonson.

Rick Antonson is the former president & CEO of the international award-winning destination marketing organization, Tourism Vancouver. Among his volunteer leadership roles, Rick was president of Pacific Coast Public Television, chair of Destination Marketing Association International (based in Washington, DC), and deputy chair of the Pacific Asia Travel Association (based in Bangkok, Thailand).

Rick collaborated with leaders of other organizations to initiate the Vancouver Convention Centre Expansion Task Force. He was at the helm of Tourism Vancouver when the organization launched the bid to bring the 2010 Winter Olympic Games to Vancouver and Whistler.

Today Rick is a full-time author and scriptwriter. The New York Times noted his Route 66 Still Kicks; Driving America’s Main Street as “One of the best books of the bunch” in their Christmas travel book roundup. The Chicago Tribune called his To Timbuktu for a Haircut; A Journey Through West Africa a “travel classic.” When his most recent book, Full Moon Over Noah’s Ark; An Odyssey to Mount Ararat was released last year, the American Library Journal saw it as this tasty, spicy feast of a book”

Rick speaks frequently around the world about Cathedral Thinking and is a strong believer that tourism is a vital force for peace.

A transcript of this episode is available here: http://destinationontheleft.com/rick-antonson/

Oct 4, 2017

In this episode, you will learn about having that real, authentic experience when you travel from Joe Baur.

Joe Baur is an American travel author, writer, filmmaker and podcaster whose work has appeared in a variety of domestic and international outlets, including Matador Network, BBC Travel, Viator, and CraftBeer.com to name a few. He’s also the author of various Falcon Guides titles and 2016’s Talking Tico: (Mis)adventures of a Gringo in and Around Costa Rica.

Following a year of living in Costa Rica, where he joined The Tico Times staff and contributed travel content, Joe returned to the United States and launched the Without A Path travel podcast, featuring conversations with fellow travelers on the experiences that have most shaped their lives. In August 2016 he relocated to Düsseldorf where he co-hosts the trivago Podcast and continues to pursue unique travel stories with a preference for getting off the tourist trek.

A transcript of this episode is available here: http://destinationontheleft.com/joe-baur/

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