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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Now displaying: May, 2018
May 30, 2018

Keeping the engine of New York State tourism humming along doesn’t just happen – it takes the hard work of local tourism boards, big campaigns like “I Love New York,” all of the businesses that cater to visitors, and coordination and cooperation among all of those entities. Keeping a finger on the pulse of all of that is more than a full-time job.

Mark Dorr is president of the New York State Hospitality and Tourism Association, an industry trade group based in Albany. Mark previously served as vice president and communications manager for the group. The association advocates on behalf of the industry before state lawmakers and regulatory agencies and provides educational programs and online marketing exposure.

Mark graduated from the College of Saint Rose with a degree in Public Communications and received his master’s degree in Journalism Public Communications from Murray State University in Kentucky. He previously worked as an editor and feature writer for a publishing company and was the editor of an award-winning weekly newspaper in the Catskills. He also spent three years as an editor-of-record in Troy, New York.

A transcript of this episode is available here: http://destinationontheleft.com/mark-dorr/

May 28, 2018

In this episode, we will learn about how to create programs and special events that attract new visitors from Starlyn D’Angelo, Kevin Walsh, and Katherine Jennings.

We recently attended the 2018 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I found the conversations enlightening and inspiring. Through this series, I hope you will find a new perspective on this important segment of the tourism industry and how museums and cultural institutions are working to build community, reach audiences beyond their local markets and creating new programming and events that enhance the visitor experience.

In this episode, I share my conversations with:

A transcript of this episode is available here: http://destinationontheleft.com/museum-series-episode-3/

May 23, 2018

On this episode, you’ll learn how the Motorcoach travel industry is changing and catering to individual needs – not just one-size-fits-all group packages, with Peter Pantuso.

Peter Pantuso is the President, and CEO of the American Bus Association. ABA is the largest transportation, travel, and tour organization in the United States with nearly 4,000 members. It represents 65 percent of the nation’s private motorcoach fleet. The industry provides 600 million passenger trips annually. Peter oversees ABA’s government and regulatory affairs, membership, communications and marketing, meetings and conventions, finance, and publishing.

He also serves as President of the National Bus Traffic Association and the ABA Foundation. The association also manages nine councils and affiliates. Peter has testified before US Senate and House committees and has appeared in a number of media outlets include the New York Times, Wall Street Journal, Washington Post, ABC, NBC, CBS, CNN, C-SPAN, PBS, The Hill, and Politico. He serves on the US Chamber of Commerce’s committee of 100 leading association executives, and is on the boards of the American Highway Users Association, the Roadway Safety Foundation, the Motorcoach Marketing Council, and the Boy Scouts of America National Capitol Area Council. He is also an appointee to the US Department of Transportation’s Motor Carrier Safety Advisory Council and to the National Advisory Committee on Travel and Tourism Infrastructure.

A transcript of this episode is available here: http://destinationontheleft.com/peter-pantuso/

May 21, 2018

In this episode, you’ll learn how to build strong community partnerships, with Eliza Kozlowski, Rachel Unger, and Hannah Barry.

We recently attended the 2018 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I found the conversations enlightening and inspiring. Through this series, I hope you will find a new perspective on this important segment of the tourism industry and how museums and cultural institutions are working to build community, reach audiences beyond their local markets and creating new programming and events that enhance the visitor experience.

In this episode, I share my conversations with:

  • Eliza Kozlowski, Director of Marketing and Engagement at the George Eastman Museum in Rochester NYhttps://www.eastman.org/
  • Rachel Unger, Director of Marketing and Engagement at the Memorial Art Gallery of the University of Rochester:  https://mag.rochester.edu/
  • Hannah Barry, Digital Engagement, and Communication Specialist, Rochester Museum and Science Center: http://www.rmsc.org/

A transcript of this episode is available here: http://destinationontheleft.com/museum-series-episode-2/

May 16, 2018

Today’s episode is all about destination marketing, and we’re learning from a master craftsman.

Matt Stiker spent the first part of his career in advertising agencies running a wide range of accounts for highly creative and highly successful brands including ESPN, Coca Cola, Microsoft Windows, and X-Box.

He also ran advertising and marketing for a diverse set of companies including Adidas and HP.

Matt stepped into destination marketing ten years ago as the first-ever chief marketing officer for San Francisco Travel, formerly San Francisco Convention and Visitors Bureau. And then, the same role for attractions and marketing company, City Pass.

Now Matt runs his own marketing consultancy focused primarily on DMO’s and travel-related businesses.

A full transcript of this episode is available here: http://destinationontheleft.com/matt-stiker/

May 14, 2018

In this episode, you’ll learn different ways you can understand your audience better from Rob Cassetti and Tom Schuler.

We recently attended the 2018 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I found the conversations enlightening and inspiring. Through this series, I hope you will find a new perspective on this important segment of the tourism industry and how museums and cultural institutions are working to build community, reach audiences beyond their local markets and creating new programming and events that enhance the visitor experience.

In this episode, I share my conversations with:

  • Rob Cassetti, Senior Director of Creative Strategy and Audience Engagement at Corning Museum of Glass: https://www.cmog.org/
  • Tom Schuler, Chief Government Relations Officer at the Metropolitan Museum of Art in NYC: https://www.metmuseum.org/

A transcript of this episode is available here: http://destinationontheleft.com/museum-series-episode-1/

May 9, 2018

In today’s episode, you’ll hear from Joe Pulizzi, an expert in content marketing. You’ll learn how content marketing can not only generate leads but become a source of revenue in its own right.

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe is the author of five books including his latest, “Killing Marketing.” His third book, “Epic Content Marketing,” was named one of five must-read business books of 2013 by Fortune magazine.

A full transcript of this episode is available here: http://destinationontheleft.com/joe-pulizzi/

May 2, 2018

In this episode, you will learn about how Travel Oregon has helped the tourism industry in that state grow exponentially under the leadership of Todd Davidson.

Todd was appointed Executive Director of the Oregon Tourism Commission, also known as Travel Oregon, in June 1996, and was named Chief Executive Officer in September 2004.

Under Todd’s leadership, the tourism industry in Oregon has flourished into an 11.3 billion dollar industry that employs more than 109,000 Oregonians.

In 2003, he helped lead an effort to establish dedicated and stable funding for the commission. This funding has been crucial in Travel Oregon’s ability to grow the state’s tourism industry through strengthening its base on international markets, leadership and sustainable tourism initiatives, and award-winning publications, niche-oriented websites, and advertising campaigns.

Travel Oregon has garnered 20 Mercury Awards during Todd’s tenure, including two top awards for Best Overall State Marketing Program in 2010 and 2013.

He has also served two terms as National Chair of the US Travel Association, from 2015 to 2017, and continues to serve on the US Travel Association Board, on the National Council of State Tourism Directors, and the Western State’s Tourism Policy Council.

A full transcript of this episode is available here: http://destinationontheleft.com/todd-davidson/

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