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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Now displaying: June, 2018
Jun 27, 2018

Traveling full-time is the dream of many of us. It’s a lifestyle drenched with allure.

On this episode of Destination on the Left, Nicole talks with Dalene Heck, travel influencer and owner of Hecktic Media. She and her husband have been living the travel-full-time dream for nearly 10 years.

Unless you are just plain independently wealthy, you need a plan to make travel your lifestyle. Dalene dives into how she and her husband have monetized their passion, overcome obstacles, and live life that is authentic to who they are – it’s a pretty amazing story.

Dalene tells stories through words, photos and video on the award-winning travel blog Hecktictravels.com.

She earned the title Traveler of the Year from National Geographic, was twice named Voice of the Year by BlogHer, and received a North American Travel Journalists Association medal for Best Independent Travel Blog. In addition to her storytelling, Dalene runs Hecktic Media, Inc., working with travel brands on influencer marketing and social media account management.

Full show notes available here: https://breaktheicemedia.com/podcasts/dalene-heck/

Jun 20, 2018

Celebrities and influencers post their amazing travel and adventure on social media all the time. Often, that is not by accident. Product placement and influencer marketing can bring attention and interest to your hotel or travel destination.

In today’s episode, we talk with Stacy Jones, who has been doing product placement and influencer campaigns for over 20 years. We talk about the creative process of working with celebrities and influencers (pro tip: get everything in writing!) It’s a fascinating conversation about a marketing tactic you may not have thought of – but which has such potential!

Stacy is the CEO of Hollywood Branded. She has over 20 years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in theater production and scenic design from the University of Arizona.

Stacy is an adventurer at her core. From skydiving, to hang gliding, trekking Mayan ruins in Belize, Stacy has explored the ocean as an avid scuba diver. She lives out loud, that’s for sure.

Full show notes available here: http://destinationontheleft.com/stacy-jones/

Jun 13, 2018

Americans work hard, which is great. But the data shows that many of us think that means we should leave vacation time unused which is a loss for you and your family. It is also means lost productivity and less job satisfaction, which is bad news for employers.

Today on Destination on the left, Katie Denis and Nicole talk about what gets left on the table and what to do about it. People are losing out on travel and enriching their lives – and the travel industry is losing real dollars.

Katie is responsible for the strategic direction and day-to-day management of Project: Time Off. She is also responsible for taking all of her vacation time and encouraging her team to do the same. It is her favorite duty. She spends her time off with her toes in the sand of Grayton Beach, Florida, hiking the Colorado Mountains, or returning home to Cincinnati, Ohio. Katie lives in Alexandria, Virginia with her husband and their two daughters.

A full transcript of this episode is available here: http://destinationontheleft.com/katie-denis/

Jun 11, 2018

We recently attended the 2018 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I found the conversations enlightening and inspiring. Through this series, I hope you will find a new perspective on this important segment of the tourism industry and how museums and cultural institutions are working to build community, reach audiences beyond their local markets and creating new programming and events that enhance the visitor experience.

In this episode, I share my conversations with:

A full transcript of this episode is available here: http://destinationontheleft.com/museum-series-episode-5/

Jun 6, 2018

In an area known for its scenic mountains and lakes that can keep you exploring outdoors indefinitely – how do you draw people indoors to explore the history and present of this beautiful region? That’s the challenge for The Adirondack Experience – the museum on Blue Mountain Lake.

Today in this episode, Nicole is joined by Jennifer Bine, Director of Interpretation at the Adirondack Experience. Together they discuss challenges and opportunity in reshaping established institutions. They explore the history and vibrancy of New York’s Adirondack wilderness and the joy of sharing that experience with visitors to the region.

Jennifer holds a master in historical administration and museum studies from the University of Kansas and a Bachelor of Arts in history from Iowa State University. Her experience includes work with the Smithsonian Institute.

A transcript of this episode is available here: http://destinationontheleft.com/jennifer-bine/

Jun 4, 2018

In this episode, you’ll learn different ways that you can diversify your audience from Billye Chabot, Kara Gaffken, Ed Varno, and David Hutchings. 

We recently attended the 2018 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I found the conversations enlightening and inspiring. Through this series, I hope you will find a new perspective on this important segment of the tourism industry and how museums and cultural institutions are working to build community, reach audiences beyond their local markets and creating new programming and events that enhance the visitor experience.

In this episode, I share my conversations with:

A transcript of this episode is available here: http://destinationontheleft.com/museum-series-episode-4/

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