Info

Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
RSS Feed
Destination On The Left
2021
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: November, 2018
Nov 28, 2018

Cory Lee is a travel blogger and advocate accessibility to accommodate disabilities of all kinds. At a young age, Cory was diagnosed with spinal muscular atrophy, but that certainly did not diminish his desire to travel. He has visited destinations on six of seven continents (Antarctica is still on the to-visit list!)

Since starting his blog, curbfreewithcorylee.com in 2013, he has gained more than 50,000 followers across social media and his blog won the prestigious 2017 Lowell Thomas Award for Best Travel Blog. He has written for National Geographic, Lonely Planet, and is a frequent contributor to New Mobility magazine. Corey hopes to inspire others to break out of their comfort zones and start rolling around the world.

On this episode of Destination on the Left, I talk with Cory about the challenges and opportunities with accessibility in the travel and tourism industry. Did you know that people with some form of disability spend $13 Billion a year on travel? If you’re not thinking about accessibility, you are leaving money on the table.

What You Will Learn:

  • Finding your audience as a travel writer to attract destinations to work with you
  • Why destinations need to clearly advertise their accessibility to people with disabilities
  • How to advocate for accessibility accommodations in real time
  • Considering accessibility in your group tour programs
  • The details to attend to in planning an accessible trip
  • Creative ideas to make your destination even more accessible

Full show notes available here: https://breaktheicemedia.com/podcasts/cory-lee/

Nov 14, 2018

Jay has been in the travel industry since 1974, beginning his career operating camping programs for students throughout North America. Jay moved to Massachusetts in 1987 with his family and shortly after started up Sports Travel and Tours. The business first began with group trips primarily for baseball and expanded quickly to include most other major sports. The business has a specific niche, tapping into the passion of the sports fan experiencing games and events live.

Jay also serves on the executive committee of NTA, where he has served in a number of capacities, including board chair.

On this episode of Destination on the Left, I talk with Jay Smith about the importance of seemingly random conversations and just being willing to talk to people. Opportunities abound when you are open to a conversation. You never know where those casual chats might lead. Jay has built a thriving travel business on this simple principle.

What You Will Learn:

  • The beauty of TTP and TTMP (Talk To People, then Talk To More People)
  • How to exceed people’s expectations so they return to your service
  • Diversifying to weather changes in the market
  • Learning how to get to “yes”
  • Using co-opetition to play to your strengths and let others play to theirs

Full show notes available here: https://breaktheicemedia.com/podcasts/jay-smith/

Nov 7, 2018

David Huether currently serves as the Senior Vice President of Research at the U.S. Travel Association. In this role, David manages the association’s economic, tourism marketing and advocacy research programs. The U.S. Travel Association is a national non-profit travel advocacy organization working within all aspects of the travel and tourism industry, generating $2.4 trillion in economic output and supporting more than 15 million jobs in the United States.

Before he joined U.S Travel in January of 2011, David was Chief Economist at the National Association of Manufacturers (NAM), where he served as the organization’s economic forecaster and principal spokesman on economic matters important to America’s industrial base. Prior to joining NAM in 1997, David worked with the Bureau of Economic Analysis at the U.S Department of Commerce as an economist. David received his bachelor’s degree from Guilford College in North Carolina in 1990, and he obtained his graduate degree in economics from George Washington University in 1997.

On this episode of Destination on the Left, I talk with David about the important information-gathering and analytic work his organization, the U.S. Travel Association, is doing. U.S. Travel and other advocacy groups collect, collate, and disseminate statistics about the travel industry, helping to secure funding and support from local, state and federal policy-makers. Listen to our conversation and discover what information is being gathered, and how that information is being used to reshape our industry.

What You Will Learn:

  • Learn what is officially considered “travel”, and what sort of immense impact on domestic business and leisure travel have to the U.S. economy.
  • David explains the challenges the United States faces in capturing its share of international travel from other nations, and what steps are being taken to address the problem.
  • David discusses why many outside factors impact the state of the travel industry. Indicators such as the strength of the US Dollar, the price of gasoline, and national employment growth all have their part to play.
  • The U.S. Travel “Made In America” report is a powerful tool available to destination marketing professionals to showcase how the travel industry is an important economic contributor to local communities across the country.
  • Learn what fascinating and illuminating information U.S. Travel discovered when analyzing the career paths of travel professionals compared to professionals from other industries, across a thirty year period.

Why do the Numbers Matter?

One of the great challenges we face is successfully educating policy-makers on how important the travel industry is on both the local and national level. There is an unfortunate perception that travel is just a “fun but low-wage” industry to work in, which we know isn’t the truth of the situation.

Having access to the important metrics that organizations like the U.S. Travel Association track and gather can help dispel these misunderstandings. The travel and tourism industries have an incredible, far-reaching impact on communities across the country. Revenue is generated, jobs are created, and entire regions are boosted by our industry, so it’s critical that we get that message out.

How the Information is Used

Once groups like U.S. Travel have analyzed and processed the information they gather from their studies, those reports can be used to show a cause-and-effect relationship between government travel policies and funding, and how those initiatives impact communities.

By shining a light on the clear relationship between policy and outcome, advocacy groups can illustrate how important our industry is to the health of our communities and can create a stronger point from which to argue on behalf of important policies and changes. This work is crucial to the travel industry, which is why it was my pleasure to speak with David on the subject.

Resources:

1